Oct 28, 2012

Brandactivation: Unlock the 007 in You

Unlock the 007 in You

Brandactivation is one of those things that really intrigues me. It’s a way of stimulating people to buy your product through three steps: creating interest, a period of trial and finally loyalty towards your products and/or brand. There are loads of brands trying to do just that, but there are only a few that really spark my interest.

This time I’ll show you one of the latest brand activations from Coca Cola Zero, by the name “Unlock the 007 in You”.

This vibrant and adrenaline stimulating viral video proves it all! It’s not only really entertaining to watch, but it’s funny and well developed.