Unlock the 007 in You
Brandactivation is one of those things that really intrigues me. It’s a way of stimulating people to buy your product through three steps: creating interest, a period of trial and finally loyalty towards your products and/or brand. There are loads of brands trying to do just that, but there are only a few that really spark my interest.This time I’ll show you one of the latest brand activations from Coca Cola Zero, by the name “Unlock the 007 in You”.
